THE FROG BLOG

What’s the difference between a good piece of direct mail and a “junk” piece? Not all direct mail is junk mail. A clear message, with a...

Let us give you a few things to consider when using lots of text (or “copy”) in a sales letter: Will anyone read 3 or 4 pages of copy?...

So you have set up a blog and don’t know where to go next? Here are our top tips on getting started and ideas on what to write about. 1....

I was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter...

We often get asked what copywriting is. Over the past few months, we’ve been asked… “Does copywriting mean you copy what someone else has...

This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have...

As from March 1st the Advertising Standards Authority (ASA) are tightening the rules on what can, and what can’t, be written on company...

This month, we launched a website for start-up business mymotherscoat and enabled a total rebrand for established businesses Cameo...

You will often hear that a blog is these days essential for any website. Yes, it is important and can help attract new customers,...

Many websites have blogs. It’s almost expected these days. It gives you a chance to chat with your customers, keeps the content on your...

We recently found this useful lesson in grammar from Pulitzer Prize winner William Safire. It is worth remembering these rules when you...