What is the difference between junk mail and a good sales letter?
What’s the difference between a good piece of direct mail and a “junk” piece? Not all direct mail is junk mail. A clear message, with a...
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2 min read
Why long sales letters can be good!
Let us give you a few things to consider when using lots of text (or “copy”) in a sales letter: Will anyone read 3 or 4 pages of copy?...
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2 min read
So you have a blog – what next?
So you have set up a blog and don’t know where to go next? Here are our top tips on getting started and ideas on what to write about. 1....
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2 min read
The very annoying Capital Letter Syndrome
I was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter...
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1 min read
Copywriting v copyrighting
We often get asked what copywriting is. Over the past few months, we’ve been asked… “Does copywriting mean you copy what someone else has...
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2 min read
Tips from a freelance copywriter
This week we have a guest blogger, Louise Wright, a freelance copywriter from Birmingham. Louise describes some of the methods that have...
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2 min read
New regulations for website marketing!
As from March 1st the Advertising Standards Authority (ASA) are tightening the rules on what can, and what can’t, be written on company...
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2 min read
Businesses leap ahead with Emerald Frog Marketing!
This month, we launched a website for start-up business mymotherscoat and enabled a total rebrand for established businesses Cameo...
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1 min read
Need a blog for your business?
You will often hear that a blog is these days essential for any website. Yes, it is important and can help attract new customers,...
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2 min read
Writing a good blog post
Many websites have blogs. It’s almost expected these days. It gives you a chance to chat with your customers, keeps the content on your...
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1 min read
Grammar we love you, grammar we do!
We recently found this useful lesson in grammar from Pulitzer Prize winner William Safire. It is worth remembering these rules when you...
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