THE FROG BLOG

Christmas means big business for many companies, but achieving success with your Christmas campaign doesn’t happen by chance. If you run...

We recently read a great book by Kate Atkin et al called “The Business of Professional Speaking” and wanted to share it on our Frog Blog....

Emerald Frog Marketing is celebrating its 5 year anniversary! Over the next five weeks, we’ll be posting five blogs posts containing five...

Direct mail. “Junk mail” as it’s been known in the past. Well, let us set the record straight THERE. It’s only “junk mail” if it’s not...

It used to be the case that a business could run a giveaway and request that people ‘like’ their page in order to enter.  That’s no...

Social Media can either be a valuable asset to your business or a great way to waste valuable time. Contrary to belief, it’s not about...

The first, is that your own company could choose to be a sponsor, either in a sort of ‘mentor role, for a smaller business, or perhaps as...

Christmas is often the time many businesses ramp up their marketing efforts to prepare for the customer rush. Now is the time to gain...

Let’s take a moment to think about conversion. What exactly is it? Is it where we seal the deal and make the sale? Or is it where we get...

As I lie next to my 3 yo and read stories at bedtime I am thankful that the book has pictures in it. I would get so bored reading the...

If you are considering attending any tradeshows next year as an exhibitor (which is different from being an exhibitionist, we learnt the...

So you have set up a blog and don’t know where to go next? Here are our top tips on getting started and ideas on what to write about. 1....

We blog. “Frog’s Blog”! So why do we do it? And should you perhaps get a blog for your business? What are the advantages and...

Here’s some quick marketing golden nuggets from us here at The Frogplex… Advertising – It take 7 exposures to an advert before a reader...

Wondering where to start with advertising if you are a start-up business? Specific, targeted and carefully designed, advertising can help...

Advertising can be one of the mostly costly things you can spend your marketing budget on. And advertising salespeople can be amongst the...

“Brand new customers only”. Remember that advert? A common question we get asked when planning customers’ marketing campaigns for them is...

I was sent this from my mother. If it’s there is one thing that reeeeeally winds us up here at The Frogplex, it’s Capital Letter...

“I hate tyre kickers”. It’s a phrase we hear a lot. It comes from the act of car buying, when a  prospective purchaser, who does not know...

My old Dad, bless him was a keen lottery player and wise old sage. He knew that the odds of winning the lottery were virtually impossible...