Emerald Frog Marketing has developed and launched new brand for Point Recruitment in Huntingdon.
Established in 1989, Point Recruitment is an independent recruitment agency providing placement of candidates into permanent and temporary office, industrial, financial, HR, manufacturing and engineering roles.
Rebecca Ewers, Branch Manager at Point Recruitment wanted to refresh the company’s image through modernising their marketing materials, whilst remaining true to their existing brand which is well established and highly reputable in across the region.
Rebecca says “We chose to work with Emerald Frog Marketing as they came highly recommended and with a background in recruitment, they clearly understood our business and were able to make the necessary recommendations to create maximum impact.”
The Point Recruitment High Street office is colourful and bright and in a prime location, so the new logo needed to reflect the vibrancy and character of the business whilst keeping the overall look and feel consistent with their existing brand.
Jo Evans, Managing Director at Emerald Frog Marketing says, “We were delighted to be selected by Point Recruitment, to deliver a new brand to take the business into 2015 with a fresh approach. On meeting the team, we knew that the brand refresh had to reflect Point’s professional, experienced and trustworthy recruitment consultants, whilst also displaying their key messages in a way that would attract both employers and candidates alike.”
The new brand look is phase one of a series of marketing activities planned for this year, with a website re-fresh and new client and candidate marketing materials next on the list.
For more information please visit www.pointrecruitment.co.uk or call 01480 431888.
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