Press release:
Ely based marketing agency, Emerald Frog Marketing, has been working with fellow Chamber of Commerce members, facilities management company, Greenlight FM, on their marketing strategy to support Greenlight’s six month radio advertising campaign on Star Radio.
Emerald Frog Marketing has provided Greenlight FM with a Marketing Plan to raise brand awareness. This is a new service Emerald Frog Marketing has launched for small businesses, which enables them to plan their marketing campaigns.
The Marketing Plan identifies strategies to maximise on strengths and opportunities and limit any weakness or threat from competition. It identifies target audience, messages, target publications and potential marketing tactics to ensure an effective marketing mix. Emerald Frog Marketing also make comprehensive marketing recommendations in the plan and detail the costs of each, so businesses can decide if they wish to do them in-house or outsource.
Domingo Negroni, Senior Facilities Manager at Greenlight FM said, “Starting a new business with a concept that is not instantly understood is daunting enough on it’s own, but with Emerald Frog we have been able to raise our profile and deliver our message of what Greenlight FM is all about.
“The Marketing Plan gave us a blue print of how to begin to communicate what Greenlight FM was all about in ways we had not considered. It was simple, straight forward, and very valuable strategy. Jo at Emerald Frog has been amazing and I would highly recommend her services.”
Jo Evans, Director at Emerald Frog Marketing said, “Greenlight FM is a fantastic facilities management company that can save small businesses across the Cambridgeshire area time and money. It was important that Greenlight’s other marketing activities supports their excellent radio campaign for an integrated approach. We are delighted to have assisted Greenlight FM with a marketing strategy as their business continues to grow”.
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