There’s a lot that you’ll want to accomplish on Facebook when you start up a brand page. Most of these goals will certainly require engagement. Social media engagement goes beyond a simple action at times. Although having people click through on an ad, follow you or “Like” your material is a good thing, you want to create material that’s engaging beyond that. You want your posts shared and talked about. You want your material to draw people in through “friends of friends”. You’re looking for posts that enable real dialogue between you and your prospective customer base.
To accomplish these things, you don’t need to invest a lot of money or completely change your approach. You will mostly just have to pay attention to the finer details when you’re posting. The idea is to engage your users to your Facebook post, and the tips below should help you do just that.
Tips for Engaging Posts on Facebook
Create Interactive Posts
Interactive posts are the most engaging posts. Think about what people actually want to see from you. Yes, you need to provide something that’s interesting. It has to be helpful to your targeted market. But it also has to entertain; it has to grab attention and draw a reaction from people. So think about posts that ask questions. Think about throwing in occasional quizzes or polls. Think about actual interaction more than just filling empty space for the sake of staying active on Facebook.
Say a Lot with a Little
A famous line often uttered by companies before they downsize is, “We have to do more with less.” This is obviously a call for the fewer employees remaining to perform more work, but you can use this saying to your advantage when deciding on the length of your posts. Saying a lot with a little can be done through the use of videos, photos and infographics. You can show information instead of simply writing about it. People are more likely to engage when they don’t have to follow along with a written story.
Picking the Right Time to Post
How many times a day should you post on Facebook? How many days per week? For engagement, it’s not so much about the number of posts; it’s more about the quality of the content you’re releasing. So if you have to post three times in one day, make sure that your posts are actually saying something and aren’t simply filling space or feebly attempting to make it to someone’s News Feed.
Have Fun with Your Posts
Creating your Facebook post doesn’t have to be a tedious process. It can be quite fun. A quick search around the Internet will open you up to thousands of different memes you could be using to draw attention. Rage comics, jokes, funny fail clips, etc – you can have some real fun with your posts. Just make sure that the fun aspect is more like a treat for your fans and not how you’re always conducting business. You still need quality engagement in the end, and that’s built by acting as a professional and meeting the needs of your market.
Show a Personal Side
Being personal with your posts can also help you to increase engagement. Have you recently held some type of company event? Posting photos and details of this event can draw a lot of people in. You can also talk about potential mergers, new products in the works, or anything else that lets people in on the personal side of your brand.
Post for a Cause
Posts for a cause can help you create a lot of engagement. Just be careful here that you’re not using a worthy cause to exploit people. You can show people that you care, and thus boost your brand’s reputation and endear more people to your company. But don’t be fake about it. Make sure that you really do care; make it a cause that truly moves you.
As you can see above, there are many different ways you can increase your engagement simply by tweaking your posting habits. The above tips deal only with Facebook posts and not with ads, contests or other aspects. But just remember to always focus on quality no matter what you’re working on.
Post Written by: Craig Robinson, an online writer for Qwaya – a Facebook ad campaign tool. He also loves to participate in different forums and social communities.
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