Emerald Frog particularly love fitness industry PR and marketing and thoroughly enjoyed working on this piece of PR and organising the photography for Mi-Gym.com and Jordan Fitness. We also love Mi-Gym for another reason. Check out their logo at the bottom! Here’s the press release in full:
Mi-Gym.com (CrossFit Chelmsford) is a revolutionary concept in functional group training, personal training and CrossFit aimed at health users who feel they are not getting the desired results from a traditional gym environment. The aims of the club are to increase group participation and make the exercising experience engaging and fun, drive retention and most of all, achieve results for members.
The Mi-Gym.com site has been extensively refurbished with nearly 1400 sq ft of open plan training space in the heart of Chelmsford, Essex. In addition to the group and personal training delivered by an interesting new business model, Mi-Gym.com also offers coaching, Olympic lifting, boxing, combat and suspension training. Jordan Fitness have supplied a wide range of functional fitness equipment including Olympic training discs, kettlebells, slam balls, sandbags and punch bags.
In addition, Jordan Fitness helped Mi-Gym.com make their vision a reality with their new Results Based Training (RBT) service. RBT is Jordan Fitness’ comprehensive service for facilities wishing to implement functional training areas. The three key stages of the RBT process are Evaluate – selecting the type of area client’s need for their business needs; Enhance – helping clients choose the right equipment, flooring and layout; and Engage – providing supportive marketing materials to enable clubs to get their members excited about the new changes.
“For Rachel’s new venture Mi-Gym.com (CrossFit Chelmsford), we really wanted to show how our new RBT (Results Based Training) service could assist her in making her vision a reality. Jordan Fitness advised her not only on equipment selection, but also layout and other operational suggestions to allow Rachel to maximise the effectiveness of the facility for results and profit”, says Allan Collins, Director of Education at Jordan Fitness.
“Rachel is very much aware of the importance of education in the delivery of a new and exciting fitness brand, and we have supported her in working to set up something not seen before in the UK. The Mi-Gym.com (CrossFit Chelmsford) facility will be a fantastic place for both clients and progressive trainers, who are looking for something exceptional. I foresee this type of facility will become a template for many others.”
Rachel Young, industry veteran and now Owner and Head Coach at Mi-Gym.com (Cross Fit Chelmsford) said, “My decision to use Jordan Fitness equipment was based on the exceptionally high quality of their products and their dedication and expertise. Training is the key to ensure clients get the very best results from the equipment. This is an area Jordan are leaders in their field. Allan has been invaluable in helping Mi-Gym to become a leading player in CrossFit, group and personal training in a unique environment”.
For more information on Mi-Gym.com visit www.mi-gym.com and for more information on Jordan Fitness visit www.jordanfitness.co.uk
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