You will often hear that a blog is these days essential for any website.
Yes, it is important and can help attract new customers, increase web traffic, retain existing customers and keep the search engines interested – but a blog cannot guarantee you business if your service or product is just not right for the market.
That said, it certainly helps once you have your business basics sorted. Write a good blog post and it gets passed around the internet and suddenly more people are looking at your website!
A blog can be educational, humorous, and impart tips and advice. It can also be interactive with customers/readers uploading their comments and articles. It simply makes your website more interesting and keeps the content fresh. After all, you would walk past the same shop window without looking in it unless they changed the display every now and then. Google like websites whose content is regularly refreshed.
Does your website have a “CMS”? This is a Content Management System that allows you to edit and change the content on the web pages. If you are looking to build a new website then Emerald Frog Marketing can build websites with a very easy to use CMS function that enables you to blog to your heart’s content!
Or, maybe you don’t have the time to write a regular blog? We can help there too and write regular blog posts for your business.
For more information on a new website with CMS or having your business blogs written for you then contact us
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